Privacy Policy

This Privacy Policy describes how folello.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

In this Privacy Policy, the expressions ‘Personal Data’, ‘Data Subject’, ‘Controller’, ‘Processor’ and ‘Processing’ shall have the meanings given to them in the applicable privacy laws .

We are committed to treating data privacy seriously. It is important that you know exactly what we do with your Personal Data.

This Privacy Policy applies to our website www. folello.com, and its associated subdomains (collectively, our “Service”). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

WHO WE ARE:

“folello” name and Logo are the registered trademarks of M/S Primo Aesthetic a firm incorporated and registered under the provisionsof Indian Partnership Act, 1932 and having its registered office at 163/1/3A Kochar colony, Officers enclave, Rajpur Road, Dehradun-248009 (U.K). “folello” is engaged in the business of facilitating selling, marketing, and retailing cosmetic, Salon electronics and beauty products (“Business”) through the e-commerce websites and mobile applications (“App”) both developed and owned by M/S Primo Aesthetic and/or its parent company, and/or its affiliates (Website and App collectively referred to as “Platform”) or offline stores / events to conduct its Business. 

Collecting Personal Information

The information we learn and gather from you, personal or otherwise, is used to register you, verify your identity to permit you to use the app, undertake transactions (including to facilitate and process payments), communicate with you, convey any promotional offers, services or updates associated with “folello”, and generally maintain your accounts with us. We also use this information to customize your experience and improve “folello”.

INFORMATION YOU GIVE US

We receive and store any information you provide while using folello’s Website, or give us in any other way. You can choose not to provide certain information, but then you might not be able to use Our Website. We use the information that you provide for such purposes as opening your account, processing your transactions, responding to your requests, and communicating with you

INFORMATION WE COLLECT ABOUT YOU:

“folello” will collect personal information that you submit to us. We may also receive personal information about you from third parties as described above. We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies," and we obtain certain types of information when your web browser accesses our Services. We may also receive/store information about your location and your mobile device, including a unique identifier for your device. We may use this information for internal analysis and to provide you with location-based services, such as advertising, search results, and other personalized content.

We collect information from you when you visit our website, register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form

  • Name
  • Username
  • Phone Numbers
  • Email Addresses
  • Mailing Addresses
  • Age

INFORMATION FROM OTHER SOURCES:

We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.

CATEGORIES OF PERSONAL DATA

Categories of Personal Data collected and processed by us are as follows;

Demographic & Identity data

  • Contact details such as Name, email address, contact number, shipping address, country, date of birth, profile picture
  • Open data and public records such as information about YOU that is openly available on the internet
  • Details such as Transaction amount, Bank Name, Card Type, Card number.

Online Identifiers and other Technical Data

  • Location details such as data we get about your location, IP address, logs, or from where you connect a computer to the internet
  • Technical details such as device information, location and network carrier when you use our mobile applications
  • Communications details such as the Metadata and other Personal Data we get from communications done through e-mails, SMS, instant messages and calls
  • Usage data details such as data about how you use our website or web-based properties, pages viewed, etc.

CONSENT

We've updated our Privacy Policy to provide you with complete transparency into what is being set when you visit our site and how it's being used. By using our site, registering an account, or making a purchase, you hereby consent to our Privacy Policy and agree to its terms, including but not limited to your consent for sharing your information as per this privacy policy.

PURPOSES OF GATHERING YOUR PERSONAL DATA

We use your personal information to operate, provide, develop, and improve the products and services. These purposes include:

Any of the information we collect from you may be used in one of the following ways:

  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • To process transactions
  • To administer a contest, promotion, survey or other site feature
  • To take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
  • To provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Website.
  • To recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Website.
  • To communicate with you in relation to ‘folello” via different channels (e.g., by phone, periodic e-mail, chat).
  • To display interest-based ads for features, products, and services that might be of interest to you.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We are permitted to process your Personal Data in compliance with applicable laws and regulations by relying on one or more of the following lawful bases:

  • You have explicitly agreed to us processing your Personal Data for a specific reason
  • The processing is necessary to perform the agreement we have with you or to take steps to enter into an agreement with you
  • The processing is necessary to be in compliance with our Legal Obligations
  • The processing is necessary for the purposes of a legitimate interest (“Legitimate Interest”) pursued by us, such as
  • to provide services to you,
  • to evaluate, develop or improve our products and services

Where the processing is based on your consent, you have a right to withdraw your consent at any time. You may withdraw consent by contacting us. Upon receipt of your written request to withdraw your consent, consequences of withdrawal will be communicated to you and, upon your agreement, your request for withdrawal will be processed.

We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to court orders or other legal process. We may disclose personal information to law enforcement offices, third-party-rights owners or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms & Conditions or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; protect the rights, property or personal safety of our users or the general public.

DO NOT TRACK

Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our sites are not currently set up to respond to those signals

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED. COMMON LINKS INCLUDE:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]